The invention of the internet has undoubtedly changed the world. We have turned what seemed the impossible into possible.
Never before had the world been so easily connected as efficiently and effectively. With this new found technology came a new era, 'the modern era' and a multitude of new industries and opportunities have opened up. One of the most significant advances was what we call today the BPO industry. BPO Stands for Business Process Outsourcing.

Business Process Outsourcing is basically using overseas workers to work with your company to reduce labour costs and increase efficiency, allowing you to scale.

The reason this came about was that highly clever CEO's of big businesses like Microsoft, Google and IBM were no longer pigeon holed into having internal staff report to their office. They were able to save money on office space and wages all because this type of work could be done remotely over the internet with a computer.
With this in mind, they decided to look for countries abroad to tap into a cheaper labour force, and where did they go? They went straight to the nation of the Philippines.

This new BPO industry started around 1995 and now is the fastest growing sector in the Philippines. The industry is so big it has created a new middle class which has been great for the country’s economy.

Why the Philippines?

In the Philippines, English is learnt as a second language and it is is very common amongst Asian countries that going to University is a necessity and is pushed by their family. So what you get is a highly educated staff member in many fields that are fluent in English. The average wage is about 1/4 of the cost of western countries like the USA, UK, New Zealand and Australia. So CEO’s could slash their wage bill in these big businesses while still maintaining a high quality of service. This helped them drive further profits and give higher dividends to their investors also increasing the share price. It was an ideal scenario for big business to get involved with virtual assistants.

The second phase of outsourcing that took it to the next level was when the VOIP phone system came to fruition. VOIP stands for “Voice over internet protocol.” What this meant to these big businesses was that they could now make use of the internet as a cheap and reliable phone system to make both inbound and outbound calls internationally (while still looking like they are being called from a local number). In turn, this created yet another sector within the BPO industry as it enabled these firms to now use the Philippines labour force as their sales and customer support staff

In today's world, smart business owners are moving towards outsourcing to the Philippines. We have seen a range of large enterprises outsourcing as well as small business outsourcing helping with day to day tasks such as simply answering the phone or providing a book keeping service.

Here at Ruby Sourcing, we are an outsourcing company that can deliver a high quality of service, and we have staff that have worked in all these areas ready to go to support your big business and your needs.
Whether you're looking for 1 or 50 staff members you will not find a better company to partner with.

As we say here at Ruby Sourcing, 'Your Success is Our Success', and we will do everything we can to ensure a successful relationship.

Contact us today! We are happy to give free and honest advice.

  • Hiring a Virtual Assistant will Save Money

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  • Hiring a Virtual Assistant will Increase Capacity



    A lot of businesses are caught in the dilemma of whether to stick to the traditional in-house workforce or shift to outsourced staff. Both have pros and cons. It is but a prudent act to weigh things out before considering a choice. Here is a definitive list of pros and cons of in-house hiring and outsourcing that will let you arrive at an informed decision.


    The positive standpoint of Filipinos in any given situation adheres to their principle of “can do” and “will do”. Since outsourcing requires flexibility, their willful attitude commands them to diligently do any tasks assigned to them at any given time. Furthermore, Filipinos possess unique characteristics and circumstances that make them at par in outsourcing jobs. The following are just a few of the valid reasons why Filipinos can provide and deliver excellent outsourced services for any business need:


    The Benefits of Outsourcing

    Business Process Outsourcing is a thriving industry. From start-up companies to major international firms, outsourcing from offshore provides several advantages and conveniences to companies of varying size and scale. 


    Great Reasons for Outsourcing to the Philippines

    Business Process Outsourcing (BPO) has become one of the contributing factors in the thriving success of most companies. It frees them from doing business processes themselves so they can focus on core areas that are essential to company’s growth, expansion, and advancement.

    One great reason why international companies hire from offshore is the cheap labour rates. Most Asian countries offer low-cost labour rates that are only a fraction of what would cost in Western countries. With the competing markets in Asia, why do businesses choose to outsource from the Philippines? 


    The advantages of outsourcing in the Philippines. 

    Generally speaking, outsourcing plays a significant part in the thriving success of most companies. It frees them from doing business processes themselves so they can focus on core areas that are essential to company’s growth, expansion, and advancement.

    Why outsource from the Philippines? The primary reason is high literacy rate and available skilled workforce. The Philippines boasts of high literacy rate compared to other modern and industrialised countries. Since Filipinos deem education as their highest form of pride and status, most of them strive hard to finish their studies. As a result, most working professionals have overcome struggles, stress, and difficulties just to achieve the educational attainment they desire; thus, making them persistent individuals that can overcome any challenge and hurdles in their work.